Bordelle, 15 years of Luxury Lingerie 

A Bold Vision of Lingerie

Bordelle was born in 2009 from the bold vision ofAlexandra Popaan entrepreneur with a passion for creating a that transcends the boundaries between seduction and ready-to-wear. With a degree in economics and management, Alexandra has transcended her passion for lingerie into an iconic luxury brand. Her approach was built around the idea of filling a void in the lingerie market, creating pieces that combine assertive design, exceptional quality and attention to detail. With no formal training in lingerie, she brought a bold new perspective, taking Bordelle off the beaten track.

A Pioneering Brand

One of Bordelle's great innovations lies in its unique approach to sizing and fitting. The brand was the first to introduce fit features to highly structured lingerie garments, allowing its creations to adapt to a wide range of sizes and to be personalized for each wearer. This bold innovation has revolutionized the way lingerie can be worn and enjoyed, making each piece adaptable, unique and perfectly fitted. Bordelle continues to push the boundaries of fashion, constantly redefining what luxury lingerie can be.

A Collaborative Creative Process

The success of Bordelle relies on a close-knit, collaborative team. Alexandra Popa works closely with independent designers and her technical team to oversee each collection. This process involves meticulous attention to every detail, from initial concept to final production. Alexandra's lack of traditional lingerie training has proved to be a strength, enabling her to approach each project with a fresh, unconventional perspective.

Commitment to Quality and Innovation

Bordelle is committed to maintaining high standards of quality and innovation. Each product is sampled in their West London studio and refined to ensure the best quality and fit. The brand uses high-quality materials, such as silk satin, soft mesh, signature satin elastic straps and 24-carat gold-plated accessories. Innovative elastics, bespoke Swiss embroidered tulle and custom accessories are sourced from handpicked European suppliers, ensuring that each piece is both luxurious and durable.

Bordelle x Brigade Mondaine

Since 2012, Bordelle collaborates with Brigade Mondaine. This collaboration has enabled Bordelle to strengthen its presence in France and reach a demanding, sophisticated clientele. Key account and partner emeritus, Brigade Mondaine offers all the collections (Signatures and seasonal) of the iconic brand in its online boutique and in its Private Boutique at Paris 5. Make an appointment for a private, personalized fitting and discover a wide selection of the brand's exclusive pieces in a luxurious showroom.

A Philosophy of Sustainability

In addition to its commitment to quality and innovation, Bordelle is committed to working responsibly. The brand champions timeless design, versatile fit and high-quality production, aiming to create sustainable products in response to fast fashion and disposable consumer culture. Bordelle continues to refine its manufacturing techniques, develop cutting-edge materials and offer bold, original designs.

Bordelle is more than just a lingerie brand; it's a celebration of art, innovation and empowerment. Thanks to Alexandra Popa's vision, a passionate team and a fruitful collaboration with Brigade Mondaine, Bordelle continues to push the boundaries of luxury lingerie. Each piece tells a story of passion, quality and bold design, making every wearer not only elegant, but confident and powerful.