Ruth is launching her brand in 2011. Her line of body jewellery, composed of body chains and Swarovski nippies, focuses on the quality of the products, luxury and the enhancement of the woman's body. Conceptual, meticulously handmade and delivered in beautiful packaging, Ruth Melbourne's creations are the ultimate erotic luxury.

Her creations are worn by Miley Cyrus, Carmen Carrera, Brooke Candy in her video Happy Day, Laura Mvula and recently, Rosie Huntington-Whiteley.