A Bold Vision for Lingerie
Bordelle was founded in 2009 from the bold vision of Alexandra Popa, an entrepreneur passionate about creating luxury lingerie that transcends the boundaries between seduction and ready-to-wear. With a degree in economics and management, Alexandra has transformed her passion for lingerie into an iconic luxury brand. Her approach was built around the idea of filling a gap in the lingerie market, by creating pieces that combine strong design, exceptional quality, and attention to detail. Without formal lingerie training, she brought a fresh and audacious perspective, leading Bordelle off the beaten path.
A Pioneering Brand
One of Bordelle's great innovations lies in its unique approach to sizing and fit. The brand was the first to introduce adjustable features for highly structured lingerie garments, allowing its creations to adapt to a wide range of sizes and to be personalized for each wearer. This audacious innovation has revolutionized the way lingerie can be worn and appreciated, making each piece adaptable, unique, and perfectly fitted. Bordelle continues to push the boundaries of fashion, constantly redefining what luxury lingerie can be.
A Collaborative Creative Process
Bordelle's success is based on a close-knit and collaborative team. Alexandra Popa works in close collaboration with independent creatives and her technical team to oversee each collection. This process involves meticulous attention to every detail, from initial concept to final production. Alexandra's lack of traditional lingerie training has proven to be a strength, allowing her to approach each project with a fresh and unconventional perspective.
Commitment to Quality and Innovation
Bordelle is committed to maintaining high standards of quality and innovation. Each product is sampled in their West London studio and refined to ensure the best quality and fit. The brand uses high-quality materials, such as silk satin, soft mesh, signature satin elastic straps, and 24k gold-plated hardware. Innovative elastic, custom Swiss embroidered tulle, and personalized accessories are sourced from handpicked European suppliers, ensuring that each piece is both luxurious and durable.
Bordelle x Brigade Mondaine
Since 2012, Bordelle has collaborated with Brigade Mondaine. This collaboration has allowed Bordelle to strengthen its presence in France and reach a demanding and sophisticated clientele. A key account and esteemed partner, Brigade Mondaine offers all the iconic brand's collections (Signature and seasonal) in its online store and in its private boutique in Paris 5. Make an appointment for a private and personalized fitting and discover a wide selection as well as exclusive pieces from the brand in a luxurious showroom.
A Philosophy of Sustainability
In addition to its commitment to quality and innovation, Bordelle is determined to work responsibly. The brand advocates for timeless design, versatile cuts, and high-quality production, aiming to create durable products in response to fast fashion and disposable consumer culture. Bordelle continues to refine its manufacturing techniques, develop cutting-edge materials, and offer original and audacious designs.
Bordelle is more than just a lingerie brand; it is a celebration of art, innovation, and empowerment. Thanks to Alexandra Popa's vision, a passionate team, and a successful collaboration with Brigade Mondaine, Bordelle continues to push the boundaries of luxury lingerie. Each piece tells a story of passion, quality, and bold design, making each wearer not only elegant but also confident and powerful.
